Last updated on 11/29/2024 at 9:45 AM: We added new products on sale and made sure everything was still in stock.
Leftovers are in the fridge, Santa's made his appearance at the parade, and the best Black Friday deals of 2024 have finally landed. The big retailers have been chumming the waters with early deals for weeks, and the non-stop-shop-til-you-drop feeding frenzy starts now. From Amazon to Todd Snyder and your favorite DTC darling, the entire internet is on sale—just for you. AirPods are at record-low prices ever. Brands like Yeti, Sonos, Away, and Kiehl's are having major to-dos. And the big retailers are in a cutthroat race to the bottom to give you the lowest possible prices on the top tech gifts of the year.
So, no matter what you've got on your holiday shopping list, this is your chance to grab it. Right here, we're bringing you the latest and best Black Friday deals, and we'll keep updating this list as new discounts go live. Go ahead and put that Prime membership to the test because early doorbusters are selling out fast—procrastinate at your own risk.
See More Black Friday Coverage
- All the Best Black Friday Deals
- The Best Black Friday Clothing Deals
- The Best Amazon Black Friday Deals
- Best Black Friday Cologne Deals
- The Best Black Friday Fitness Deals
- The Best Black Friday Tech Deals
- The Best Black Friday Mattress Deals
- The Best Black Friday Headphone Deals
- The Best Black Friday Luggage Deals
- The Best Black Friday Shoe Deal
- The Best Black Friday Watch Deals
- The Best Walmart Black Friday Deals
- Abercrombie Black Friday Deals
- Aesop Black Friday Deals
- AirPod Black Friday Deals
- Apple Black Friday Deals
- Away Black Friday Deals
- Banana Republic Black Friday Deals
- Brooklinen Black Friday Deals
- Gap Black Friday Deals
- Hoka Black Friday Deals
- Huckberry Black Friday Deals
- Kiehl's Black Friday Deals
- J.Crew Black Friday Deals
- Levi’s Black Friday Deals
- Lululemon Black Friday Deals
- Madewell Black Friday Deals
- Mr Porter Black Friday Deals
- Nike Black Friday Deals
- Nordstrom Black Friday Deals
- On Running Black Friday Deals
- Patagonia Black Friday Deals
- Percival Black Friday Deals
- REI Black Friday Deals
- Sonos Black Friday Deals
- SSENSE Black Friday Deals
- Timex Black Friday Deals
- Todd Snyder Black Friday Deals
- Yeti Black Friday Deals
The Early Black Friday Deals Hit List
- The Best Fashion Deal: Levi's Men's 501 Original Fit Jeans,
$80$42 - The Best Grooming Deal: Kiehl's Avocado Eye Cream,
$60$42 - The Best Cologne Deal: Calvin Klein CK One Unisex Cologne,
$75$56 - The Best Denim Deal: Madewell Denim Boxy Shirt-Jacket,
$138$100 - The Best Dyson Deal: Dyson V7 Cordless Stick Vacuum,
$400$250 - The Best Apple Deal: Apple Watch SE (GPS),
$249$149 - The Deal To Watch: Sonos Beam Gen 2 Soundbar,
$499$369 - The GQ Award-Winning TV: LG C4 Evo OLED 4K TV 65”,
$2,700$1,497 - The Best Mattress Deal: Casper Dream Hybrid Mattress,
$1,875$1,305 - The Best Bedding Deal: Brooklinen Brushed Flannel Sheet Set,
$179$149 - The Best Headphones Deal: Bose QuietComfort Ultra Headphones,
$429$329 - The Best Earbuds Deal: Apple AirPods Pro 2,
$249$154
Shop by Retailer: Amazon | Todd Snyder | Madewell | Walmart | Nordstrom | Patagonia | Apple | Dyson | Brooklinen | Aesop | Away | SSense | Hoka | On Running | Nike |Black Friday FAQ
Amazon
Bose
QuietComfort Ultra Bluetooth Headphones
These are easily the most comfortable headphones in the world right now, which would be enough of a reason to buy them. However, they've also got elite ANC and spatial audio, not to mention a $100 Black Friday price drop. We don't expect these cans to get any cheaper, so there's no reason to wait any longer.
Samsung
The Frame 4K Art TV
It wouldnl't be Black Friday without a sale on our favorite TV. The newest version of The Frame has a truly unique glare-free display, an AI processor, and expanded art library. So, if you haven't already upgraded your living room with this award-winning TV, it's time.
Delsey Paris
Cruise 3.0 Hardside Expandable Luggage
New to Amazon, this Delsey Paris bag will give your Samsonite spinner a real self-esteem crisis. This attractive bag has a sleek, durable exterior and two compartments for packing. Incredibly, it has a patented overweight indicator, which warns you if your bag exceeds airline weight limits.
Amazon
50" 4-Series 4K Fire TV
Budget TVs get even moreso during the Black Friday season, and that goes double for Amazon Fire TVs. Expect prices to drop even further on this smart TV.
Kiehl's
Ultra Facial Cream with 4.5% Squalane
Is it time to re-up on your face moisturizer? Kiehl's famous facial cream is now sold on Amazon. Filled with squalane and natural moisturizers, you can pick it up with a 34% discount and Prime shipping.
LG
LG C4 Evo OLED 4K TV
The C4 OLED is probably the best TV in the world right now (unless you're trying to spend $20,000 on a Mini QLED 98-incher, and we know that you're not). A GQ Tech Award 2024 winner, this stunner is already on sale.
Sonos
Beam Gen 2 Soundbar
As of this writing, the Sonos soundbar isn't on sale, but we expect that to change soon. Keep an eye on this soundbar if it's on your holiday wishlist.
Amazon
Fire TV Soundbar
If you already have a lot of Amazon devices, then add a smart soundbar to the mix. This speaker will sync easily with other Amazon gadgets and Fire TVs. And few devices get bigger discounts during Black Friday than Amazon's own.
Vitamix
5200 Professional-Grade Blender
This industrious blender can whip up smoothies, sauces, and frozen cocktails as efficiently as any appliance in a professional kitchen. Expect more fancy blenders from Vitamix and Wolf Gourmet to go on sale as Turkey Day draws near.
Levi's
501 Original Fit Jeans
Black Friday is a good time to stock up on classics, and they don't get more classic than this.
Hermes
Hermes Terre D' Hermes
GQ recently named this the best woody cologne, which is exactly the right fragrance profile for fall.
Amazon
Kindle Paperwhite Signature Edition (32 GB)
Lately, Prime Day discounts on Kindles have been... disappointing. But now that Amazon just released an entirely new generation of Kindles, and they just got their first-ever price drop as of November 21.
Oral-B
iO Series 3 Limited electric toothbrush
Electric toothbrushes are another category you can depend on for Black Friday discounts. Look for steep discounts on popular models, like this deep cleaning, plaque-busting brusher from Oral-B.
Yeti
Roadie 48 Wheeled Cooler
Some guys like to lug around heavy coolers as a show of strength. If you'd rather have the wheels, then save a cool $100 on this lilac-colored cooler as part of Amazon's Black Friday sale.
Amazon
Echo Dot
Like to ask Alexa about the weather before you start your day? Then invest in the most compact Echo speaker to date, the adorable Echo Pop. When it goes on sale, you can snag this speaker for just $18.
Balmuda
The Toaster
This Japanese steam oven has found its way into a lot of foodie kitchens. Forget air fryers. In 2024, it's all about steam.
Ruggable
Ruggable x Jonathan Adler Washable Rug
We've been waiting for Ruggable's collection with Jonathan Adler to go on sale, and it finallly has. Ruggable makes washable indoor and outdoor rugs, and now they come with Adler-inspired geometric designs.
Cardon
Sensitive Skincare Set
Cardon is a men's Korean skincare brand that's won numerous GQ Grooming Awards. This set comes with the brand's cult-favorite sunscreen, a clay-based cleanser, and anti-aging moisturizer. I've tested and enjoyed all three of these products for GQ, and now you can try the entire trio.
Beats
x Kim Kardashian Studio Pro
The audio collab you didn't know you needed brought Kim K.-approved colors to some of the best noise-cancelling headphones we've tested.
Anker
633 Magnetic Battery Pack for iPhones
Anker makes some of our favorite charging accessories, and we're not arguing with 50% off this MagSafe wireless charger.
Nectar
Memory Foam Mattress
For a more affordable bed, check out Nectar's memory foam bed, with layers of cooling foam to help you sleep better.
Jaxon Lane
Super Serum
Not quite ready for a retinol? Jaxon Lane's excellent men's anti-aging serum picked up a GQ Grooming Award when it was first released, and we're still fans. It's got vitamin C and niacinamide, but also the popular plant-based retinol alternative bakuchiol.
Apple
AirPods Pro 2 Wireless Earbuds
They're AirPods Pros, so you know what you're getting: six hours of battery life, great noise cancellation, and hearing aid capabilities.
Sony
PlayStation 5 console (slim)
Remember when it used to be impossible to get to a Sony PS5 before the price gougers did? The COVID era truly was the worst. And while 2024 has its own problems, you can at least take solace in a rare price drop on the new PS5 Slim console.
Baboon to the Moon
Go-Bag Small Duffle Bag
While Patagonia's Black Hole duffel bags have given up their shiny exterior, the Go-Bag still has its signature glossy finish and bold primary colors. Lightweight, water-resistant, and filled with pockets, make it your go-to go-bag for short trips.
Walmart
Hisense
55-Inch Class U8 Series Mini-LED Pro+ ULED 4K UHD Google Smart TV
This typically $1,000 TV is now just a little over $700, offering excellent picture quality and built-in Google compatability.
Dyson
V12 Detect Slim Cordless Vacuum Cleaner
You won't find this vacuum for sale at Amazon or Target—let alone with a $250 discount. As one of Walmart's biggest and earliest Black Friday doorbusters, there's no reason to wait to shop this deal. In fact, wait too long, and you may miss your chance to get the laser-guided vacuum of your dreams.
KitchenAid
Deluxe 4.5-Quart Tilt-Head Stand Mixer
Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.
Apple
M1 MacBook Air
Yes, you can still buy the legendary M1 MacBook Air. Walmart is one of the only retailers still selling new models of this award-winning MacBook, which debuted Apple's M-series chips. The most affordable MacBook available today, it's surprisingly powerful.
Nintendo
Nintendo Switch Mario Kart 8 Deluxe Bundle
You played Mario Kart when you were a kid, and now you can play it with your own. Just be sure to let them win sometimes.
TCL
65” Class S4 (65S41BR) 4K UHD HDR LED Smart TV with Roku TV
We need a total shutdown of TV names until we can figure out what's going on. In case you don't speak TV specs, let us break it down for you: This is a new 2024 model LED smart TV, powered by the Roku OS. LED displays are the lowest tier, but this is still a true 4K TV—and that price.
Apple
AirPods 2
AirPods for $89? Yes, AirPods for $89. You won't find this older-gen version of Apple's wireless earbuds for sale at many other retailers. While they're still available, you're getting a lot of audio technology for a budget price.
Cuisinart
6-Piece Bakeware Set
When you're not quite ready for legacy bakeware from Le Creuset or Our Place, you can use this Cuisinart bundle to stock your kitchen with the essentials. Normally $85, you can get all six for just $30. Now that's the kind of Black Friday deal (sorry, we meant "rollback") we expect from Walmart.
Nordstrom
Kiehl's
Get Up and Groom Gift Set
This Kiehl's set is supposed to be for gifting, but it's actually a great way to get travel-friendly versions of your favorite Kiehl's products.
Armani
Acqua di Gio Parfum
For now, cologne sales are thin on the ground, but keep an eye on your favorite fragrances. You may also want to take a chance on a new winter cologne, like this Armani fragrance, with woodsy and aromatic notes well suited for fall and winter nights.
Todd Snyder
Todd Snyder
Italian Suede Bomber
No jacket can "solve" your fall wardrobe, but this one will make everything around look so much better.
Todd Snyder
Relaxed Donegal Trouser
Trousers this sharp for under $200 were already a top-tier value proposition—now that they're under $150, we need a new tier.
Todd Snyder
Joshua Ellis Rib-Knit Cashmere Gloves
Cashmere gloves for $50 send tweet.
Todd Snyder
Italian Wool Car Coat
A car coat is slightly shorter than a standard overcoat, which is helpful for anyone who drives and also for anyone who just wants a long coat but not a long long coat.
Madewell
Madewell
Denim Boxy Shirt-Jacket
This year, some of our style writers soured on work jackets. This shirt is what you'd get if a denim coat and a work jacket had a baby.
Madewell
Raglan-Sleeve Topcoat
The kind of coat that could make any passerby fall in love with you. It is cuffing season, after all.
Timex
Marlin Automatic 40mm Leather Strap Watch
So far, none of the mall brands can match the Madewell fall sale, which lets you stock up on fall transitional jackets, winter coats, denim, and accessories. This unfussy watch will go with any casual fall fit.
Madewell
Twill Boxy Shirt-Jacket in Broken Plaid
Madewell has a good selection of shirts, denim, and jackets, as well as select items from brands like Timex, Carhartt WIP, and Corridor. To save as much as possible, look for discount codes that knock as much as 40% off your shopping cart.
Apple
Apple
Apple Watch Ultra 2 [GPS + Cellular 49mm]
Apple's flagship smartwatch has a bigger display, longer battery, and more durability than they Series 10. If you've got the budget, it's the most advanced smart watch in the world right now.
Apple
AirPods 4 with Active Noise Cancellation
During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.
Apple
Apple AirPods Max Headphones
Look, we'd love to recommend Sony's XM5 headphones, which sound incredible. But we can't get over the fact that they're made from plastic. Apple's over-ears are more expensive, but they'll get more affordable as Black Friday gets closer.
Apple
M4 MacBook Pro
Just as Qualcomm's Snapdragon processors started catching up to Apple's latest silicon, the M4 MacBook Pro dropped. If you're a professional who needs as much processing power as possible, you can score this brand-new laptop with a slight discount for Black Friday. And if you don't know the difference between Snapdragon and M-series chips anyway, the MacBook Air is on sale, too.
Apple
M3 MacBook Air
This is the Apple laptop we'd recommend for most people. It's got an impressive processor and all the quintessential Apple touches.
Apple
Apple Watch Series 10 [GPS 46mm]
The new Apple Watch is so smart it can even tell you if you have sleep apnea. While most people use this to queue up music and texts while they're on the go, as a fitness and sleep tracker, the Series 10 is unmatched (unless you're splurging on the Apple Watch Ultra 2, that is).
Apple
Apple Watch SE [GPS 40mm]
For most people, the more affordable Apple Watch SE is the right choice, and not just because you can pick it up for under $200. You still get tons of health and fitness tracking features, as well as the ability to send texts and pull up playlists from your wrist.
Apple
10.2" iPad (9th Generation)
A staple of Black Friday sales, this older-model iPad has never been priced this low. You'll have to shop at Best Buy to take advantage of this pricing.
Dyson
Dyson
V15 Detect Plus Cordless Vacuum
Get one of Dyson's newest laser detection stick vacuums, on sale as part of Amazon's early Black Friday deals.
Dyson
V7 Advanced Cordless Vacuum Cleaner
You'd be surprised how often Walmart undercuts Amazon on price. Case in point: This affordable Dyson stick vac, which is shockingly affordable for a Dyson appliance.
Dyson
Supersonic Hair Dryer
Finally, the greatest hair dryer of all time is back on sale, courtesy of Amazon. This is going to sell out, so jump on this deal while you can.
Dyson
Purifier Hot+Cool Gen1 HP10 purifying fan
Dyson's air purifier removes all the invisible nastiness from your air, which is often even more polluted than the air outside. This purifying fan can also heat and cool your room as its HEPA filter goes to work.
Brooklinen
Brooklinen
Brushed Flannel Sheet Set
Black Friday isn't all about big retailer sales. DTC brands like Brooklinen also offer major fall discounts, and you can save 20% on cozy flannel sheets right now.
Brooklinen
Super-Plush Turkish Cotton Bath Towel Bundle
Real talk: Brooklinen's Super-Plush towels are the best towels we've ever tested. Ridiculously fluffy, they also dry faster than you'd expect.
Brooklinen
Super-Plush Robe
This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.
Brooklinen
Down Comforter
Made in Canada with 100% Hutterite down, this comforter will keep you warm and cozy until spring finally arrives.
Aesop
Aesop
Resurrection Aromatique Hand Wash
You’ve probably seen Aesop’s hand wash gracing the countertops of high-end restaurants, in swanky hotel bathrooms, or at your impeccably groomed friend’s place. Giving off notes of orange, rosemary, and lavender, this hand wash has a serious fan base for its gentle exfoliation, hydrating feel, and all-around great scent.
Aesop
Moroccan Neroli Shaving Serum
If you’re looking to elevate your shaving routine, this serum is a step in the right direction. Packed with sandalwood, neroli blossom, and panthenol, this low-foam gel gives you max glide for a super-close finish. It’s got enough hydration to keep your skin feeling smooth and fresh—minus the razor burn.
Aesop
Geranium Leaf Body Cleanser
This full-body cleansing gel is a subtle flex that’ll leave your skin feeling smooth, refreshed, and citrusy. With notes of geranium leaf, mandarin, and bergamot rind, you’re in for a crisp, revitalizing cleanse that smells as sharp as it feels.
Aesop
Eidesis Eau de Parfum
Aesop has earned a reputation for creating standout scents, and their parfums are no exception. This fragrance starts off with fresh, bright notes, then settles into a deeper blend of spice, earthy tones, and dry woods thanks to its key ingredients: black pepper, frankincense, and sandalwood.
Away
Away
The Medium
Ideal for checking in on longer adventures (think: one to two weeks), the Medium is like the mid-size SUV of suitcases—it’s compact but you can fit a lot into it. This case offers Away’s signature blend of structure and simplicity and features internal dividers and a spacious main compartment to keep belongings secure on even the most ambitious itineraries.
Away
The Hanging Toiletry Bag
Available in five colors, this hanging dopp kit has water-resistant nylon on the outside and a spill-proof interior.
Patagonia
Patagonia
Baggies Shorts 5"
As we said in our most recent Patagonia Baggies review: Yup, still great.
Patagonia
Black Hole Pack 25L
This backpack will be instantly recognizable to gorpcore nerds. We only wish more colorways were on sale.
Patagonia
Super Free Alpine Jacket
Mountain climbers (or gorpcore fans who like to dress like one), you can take 50% off this technical alpine jacket. With three layers of performance fabrics, including GORE-TEX, this hooded jacket isn't messing around.
Patagonia
Nano Puffer Vest
Looking for a Patagonia puffer vest that doesn't contain any animal products? Then opt for the Nano Puffer Vest, which has a similar style to the popular Down Sweater Vest without any of the goose feathers. In addition to two handwarmer pockets, you can also pack this entire vest down inside an internal chest pocket.
SSENSE
RRL
Chambray Shirt
It's hard to overstate how versatile a good chambray shirt is, and this just so happens to be one of the best—and it's also 25% off.
Kleman
Padror B VGT Derbys
Made in France, these Tyrolean derbys are a fraction of the cost of most alternatives, but without sacrificing style or quality.
Ray-Ban
RB2180 Sunglasses
These Ray-Bans won't be in stock for much longer, as the SSense sale section is clearing out fast.
Hoka
Hoka
Challenger 7 Trail Running Shoe
From the pavement to the trail, the Challenger 7 is adept at handling all forms of terrain thanks to its lightweight foam and four-millimeter lugs to keep you on your feet, stride after stride.
Hoka
Bondi 8 Running Shoe
Hoka's another of those heavy-hitters that deserves its own Black Friday deal guide. (So that's exactly what we did.) But Nordy's also got a Hoka deal, on the beloved Bondi, which has 33-millimeters of rubber beneath its heel for an extra-cushy landing.
Hoka
Bondi 8 Running Shoes
With 33-millimeters of rubber beneath its heel, the big-soled Bondi perhaps best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.
Hoka
Clifton 9 Running Shoe
The world's most popular running shoe (seriously) doesn't need to be marked down, but just for Black Friday, it is. The neutral running shoe has a high stack of foam for a cushy ride, all while the MetaRocker rolls you through your run, no matter how long or short it may be.
Nike
Nike
Running Division Therma-FIT ADV Running Vest
This vest was built to train in all winter long, but you'll be wearing it off the track twice as much.
Nike
Metcon 9 Workout Shoes
In other good news, our favorite crossfit sneaker is now 30% off.
Nike
x MMW 005 Slides
These have to be the fastest-looking slides in the history of the genre. (We do not recommend trying to make them go fast.)
Nike
"Made In the USA" Crew Sweatshirt
A rock-solid, US-made crewneck for $60, which isn't all that easy to find.
On Running
On
Cloudwander Waterproof Sneaker
These lightweight, grippy runners will keep you on your feet, all while making sure the dogs stay dry thanks to their waterproof construction.
On
Two Tone Lightweight 7" Shorts
It may start snowing soon, but some runners just can't hang up their shorts, no matter how cold it may be.
On
Challenger Insulated Vest
No shortage of pockets means you can go bag-free, yet again.
On
Running Pullover
Whether you're actually running in this hoodie or you're lounging on the couch, it'll keep everything you need close by—and you'll stay incredibly cosy.
Black Friday FAQ
When Is Black Friday 2024?
Black Friday is unusually late this year, and the holiday officially begins on Friday, November 29. Traditionally, Black Friday starts promptly at midnight the night of Thanksgiving, though retailers like Amazon usually wait until midnight on the West Coast (so, Pacific time).
When Is Cyber Monday 2024?
This year, Cyber Monday takes place on Monday, December 2, 2024. Originally conceived by retailers to promote online shopping, it’s somewhat redundant today. While some brands will save deals specifically for Cyber Monday, the distinction between Black Friday and Cyber Monday is collapsing. For most brands and retailers, Black Friday and Cyber Monday are more of a season, which can begin as early as October and last until mid-December.
Where Are the Best Places To Shop on Black Friday?
In recent years, Amazon has offered the best Black Friday deals, both in terms of total items on sale and in terms of lowest pricing. Other retailers just can’t match the breadth of Amazon’s selection, nor beat them on pricing. However, if you’re only shopping at Amazon, you’re missing out. Target Circle and My Best Buy members can find exclusive deals you won’t find at Amazon, for instance. Likewise, you’ll sometimes find lower pricing on select items at Walmart. In addition, Amazon’s selection of clothing and furniture is limited, so you’ll want to look at other shops.
Finally, don’t miss out on savings from DTC brands that you can’t find at the big-box stores. DTC darlings like Brooklinen, Floyd, Prose, Warby Parker, and Casper host their own Black Friday sales.
To put it plainly, by the time Black Friday officially starts on Friday, Nov. 29, everything will be on sale.
What Deals Can I Expect from Black Friday- Cyber Monday 2024?
Our shopping journalists have sharpened their teeth on many a Prime Days and Black Fridays gone by. We also get advance notice from retailers and brands about upcoming holiday sales. And so we have a bit more than a hunch about what you’ll find on sale this year. Here's a snapshot of the deals you can get now; keep an eye out because we'll be adding to this weekly.